Managing executive security at World Cup host cities

Although the killing of UnitedHealthcare CEO Brian Thompson in November 2024 hasn’t led to more attacks, the risk of targeted violence towards high-profile executives remains - especially in the United States during ongoing social and political tensions.

The tournament coincides with divisive debates on immigration and foreign policy, and President Donald Trump’s close ties to FIFA have drawn global attention. In this climate, organisations need a strong and consistent security plan for C-suite members to reduce risks linked to both the event and wider travel concerns.

Security risks for executives in the US and Canada

Lower perceived security risks in the US and Canada can create a false sense of safety, particularly in host cities with higher crime or unrest, such as New York, Los Angeles, Miami, San Francisco, and Toronto. Executives travelling during the World Cup face risks from petty crime due to their wealth and status. Protests against the tournament or the US government could also disrupt travel and pose safety concerns. Negative sentiment towards business travellers attending matches is growing, with online criticism of ticket allocations to FIFA sponsors increasing in recent months.

Using a reputable security provider for C-Suite travel ensures executives are protected from the minute they arrive in a city, to their departure. Close Protection Officers (CPOs) offer peace of mind, minimise itinerary disruptions, and improve matchday experiences. Door-to-door support reduces risks from fan violence, crime near venues, and long waits for transport after games. 

Managing higher security risks in Mexico

Risks in Mexico are higher than in Canada or the US, and are primarily driven by the country’s overall security environment rather than event-specific threats. Executives face dangers from crime and express kidnapping linked to perceived wealth, as well as unrest from activists opposing the World Cup and other political or social issues.

High-profile, high-density events like the FIFA World Cup require layered security strategies. Healix recommends security-trained drivers and CPOs for executives in Mexico. The best approach combines strong security with a low profile. Organisations should combine discreet travel arrangements, vetted accommodation, and secure transport with trained personnel. Unarmed CPOs are preferable, as armed personnel can attract attention and make travellers more appealing targets. A team of a security-trained driver and an unarmed CPO reduces risks from targeted attacks and provides protection against general security incidents. Using local security teams familiar with the environment adds resilience and reduces exposure to risks such as crime, protests, and logistical disruptions. A low-profile approach - avoiding unnecessary attention - remains one of the most effective ways to protect executives and VIPs.

Intelligence-led security planning for global events

Threats can evolve quickly during global events. Intelligence-led planning helps organisations anticipate and adapt to these changes. Real-time monitoring, OSINT tools, and sentiment analysis provide early warning of potential unrest, crime hotspots, or negative public sentiment. Security teams should use this intelligence to adjust itineraries, reinforce protection measures, and maintain flexibility throughout the tournament.

Staying proactive and adaptable during the World Cup

Security managers must stay flexible and proactive during the World Cup. Balancing event-specific and general risks with organisational risk tolerance and individual executive needs is essential. Monitoring security and operational impacts early in the tournament allows organisations to adjust their approach as it progresses, ensuring robust measures are in place for high-profile matches.

The FIFA World Cup will be a global celebration. Yet safety must remain a priority. Organisations should maintain vigilance and ensure robust security measures throughout the tournament. Staying alert and prepared helps safeguard both executives and staff, allowing the event to be enjoyed without unnecessary risk.