Supporting a high-profile sporting event
A broadcaster attending high-profile sports events required dedicated, on-site medical support to ensure the safety and wellbeing of staff and VIP guests. Due to the scale and visibility of these events, medical incidents – ranging from minor injuries to potential emergencies – were a real possibility. The client approached us on six occasions to provide fully equipped clinics and specialised medical teams, highlighting the need for consistent, high-quality medical care across various venues.
Challenge
Delivering dependable, on-demand medical support at major sporting events posed several challenges. Each venue required tailored logistical planning to match fluctuating team sizes and adapt to the unique setup of each location. Maintaining the confidentiality of high-profile attendees was essential, as was the ability to rapidly respond to a wide range of medical needs in unpredictable environments. The complexity was further heightened by the need to coordinate with event security, respect local regulations, address cultural considerations, and ensure the wellbeing of medical staff working in intense, high-stakes settings.
Outcomes
Our Chief Medical Officer led the project with expert oversight, ensuring seamless operations and maintaining high-quality care throughout each event. Acting as the primary contact for the broadcaster, they provided daily updates with details on consultation locations, new cases, and follow-ups.
This approach ensured that medical support was precisely tailored to the client’s needs, offering transparency, reliability, and peace of mind across all events.